Hungary: how SMS helps preventing food forgery and support indigenous breeds producers

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To get required information a consumer needs to use an identification number of cattle seen on a label of packed meat as a SMS number. In the response the consumer receives SMS with detailed information on the requested piece of meat.This became a reality when in 2008 the Breeders’ Association of Hungarian Grey Cattle developed the system that aims to ensure safety of food throughout the whole process from food production until its consumption, “from farm to fork”, through providing access to information on meat on the market via mobile phones. This solution helps preventing the food forgery, raising reliability of the products and increasing trust of consumers.

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